The climate of college football recruiting has become increasingly confusing and daunting for many high school football players but also for their parents as well.

Considering the overlay of social media platforms, NCAA by-laws and figuring out which exposure or satellite camps to attend, the daily workload has become a full time job. And the key is where do we find the time to handle these responsibilities?

It resides in providing focus to the recruiting strategy with the goal of being mindful of our time and other valuable resources.

There are some solutions that we can derive from our past education as it relates to how important it is to evaluate relationships and the critical aspect of building trust.

The concept of trust is truly a two way street between coaches and student-athletes. First and foremost is communication; consistent communication is the basis of any productive relationship.

Every coach in the United States of America all have one thing in common; First is that they are all extremely busy people and second they do not like to waste time!

When coaches maintain a steady stream of contact that stays within NCAA rules, that is a very good step in knowing how sincere they are in you. For example, coaches are allowed to make one phone call per week during any prospects’ senior season.

When they call every week consistently through an entire season, that is a good sign that they are serious. Take a look at the following pdf to give you a pretty good idea of what happens when. http://www.ncaa.org/sites/default/files/June2016_DIFootballGuide_20160613.pdf

I’ve had the great fortune of learning from some of the great communicators of a lifetime in my Father, Coach Bo Schembechler and his mentor Coach Woody Hayes.

What was it that made them great Coaches?

It was because they were honest to a fault, and you always knew where they stood and they were always consistent. Because of these particular qualities, their reputations spread quickly and players wanted to play for them.

If you can find coaches that have these traits and they convince you  by their consistent and honest communications, these are the type of coaches and programs that you want to play for!

This is one of the key aspects to what our Team at GES Advisory Company educates our student-athletes and their parents on.  We are here to help!